Shaper Spot light: Rusty
Started Shaping: 1971
Surfboards Shaped: 40,000 +
Early Influences: Mike Croteau, Mile Hynson, Dick Brewer, Skip Frye, Bill Caster, Mike Eaton, Bill Barnfield
Rusty is a brand that is incredibly grass roots, one that is adamant in reminding everyone that its heart and soul lies firmly in the custom, hand shaped surfboard. Rusty believes it is his insistence on communication and rider feedback that has led the surfing world to consider his work the Mercedes Benz of surfboards. This reputation has given Rusty International the opportunity to embrace innovation. From the trademark blank to Surf CAD to Surf Tech, Aviso and Salomon, Rusty and his team of world class shapers have accelerated the evolution of surfboard design indefinitely.
Before 1984 no one ever heard of “R-dot”– though that probably should have. At hat time Rusty Preisendorfer was shaping surfboards under Canyon label for 10 of the top 16 surfers in the world including Occy and Shaun Tomson. Creating the simple yet powerful “R–dot” didn’t cross his mind until one of his riders, world champion Peter Townsend, suggested he develop his own, independent label . Every other sought after shaper in the world had a logo, so Rusty figured Peter Townsend had a point. And the rest is history.
Today the signature R-dot is one of the most powerful surfing insignia’s recognized around the world today. Rusty International has become an icon in contemporary surf culture. Despite it’s size, however, Rusty is a brand that is incredibly grassroots-one that is adamant in reminding everyone that its heart and soul lies firmly in the custom, hand shaped surfboard.
At the Beach
Weekly Photo Challenge: Monument
Richard Henry Dana Founder of Dana Point, California.
California State Parks and Beaches: Dana Point Harbor, Dana Point, California
To participate and see more monuments photos go here.
Posted in Local business, Local Favorites, Photo Challenges, photography, Surf Content, Tourism, Travel, Weekly Photo Challenge
Tagged California State Parks and Beaches, Daily Post Weekly Photo Challenge, Dana Point California, Dana Point Harbor, photo challenges. photography, Richard Henry Dana Jr
Remembering Hobie Alter Surf and sailing legend brought fun to the masses
Hobart “Hobie” Alter; pioneer of the modern surfboard, proprietor of Southern California’s first surf shop and inventor of the Hobie Cat sailboat, passed away on March 29, 2014 in his Palm Desert home. He was 80.
Since the late 1940’s if an outdoor activity was fun and happening in Southern California, it was happening somewhere near Hobie Alter. More than 65 years after he first began dabbling with making a better surfboard. it is safe to say his recent death will never erase the indelible mark he left on board sports and sailing culture.
See you at the beach!
Cee’s Which Ways Photo Challenge Week 5
If you follow this path it will take you to the beach!!
This path was right outside our ocean front room.
Check out more which ways and challenge details at Cee’s
Thursday Lingering Look at Windows Week 30
Road Trip Views
I am sure I have mentioned this in previous posts, but there really is nothing like “road trip views!” Here we are just coming into Santa Barbara, Ca.. Looking out the windows.
Sally is most comfortable right up front so she can take in the view!
Annie too has her seat in the car to look out the window…
“Doesn’t Everybody have their preferred window seat?”
Lingering Visions “Lingering Look at Windows” is the place to go