Weekly Photo Challenge: On Top

Weekly Photo Challenge: On Top

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Weekly Photo Challenge: On Top go HERE to check out more photos of “On Top”

At the beach!

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Shaper Spot light: Rusty

Shaper Spot light: Rusty

Rusty Preisendorfer

Started Shaping: 1971

Surfboards Shaped: 40,000 +

Early Influences: Mike Croteau, Mile Hynson, Dick Brewer, Skip Frye, Bill Caster, Mike Eaton, Bill Barnfield

Rusty is a brand that is incredibly grass roots, one that is adamant in reminding everyone that its heart and soul lies firmly in the custom, hand shaped surfboard. Rusty believes it is his insistence on  communication and rider feedback  that has led the surfing world to consider his work the Mercedes Benz of surfboards.  This reputation has given Rusty International the opportunity to embrace innovation.  From the trademark blank to Surf CAD to Surf Tech, Aviso and Salomon, Rusty and his team of world class shapers have accelerated the evolution of surfboard design indefinitely.

Before 1984 no one ever heard of “R-dot”– though that probably should have.  At hat time Rusty Preisendorfer was shaping surfboards under Canyon label for 10 of the top 16 surfers in the world including Occy and Shaun Tomson.  Creating the simple yet powerful “R–dot” didn’t cross his mind until one of his riders, world champion Peter Townsend, suggested he develop his own, independent label .  Every other sought after shaper in the world had a logo, so Rusty figured Peter Townsend  had a point.  And the rest is history.

Today the signature R-dot is one of the most powerful surfing insignia’s recognized around the world today.  Rusty International has become an icon in contemporary surf culture.  Despite it’s size, however, Rusty is a brand that is incredibly grassroots-one that is adamant in reminding everyone that its heart and soul lies firmly in the custom, hand shaped surfboard.

 

Wordless Wednesday

Wordless Wednesday

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At the beach

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Sunday Stills: Yellow

Sunday Stills: Yellow

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To participate in this challenge and see more Sunday Stills: Yellow go here

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Travel Theme: Clean

Travel Theme: Clean

Where’s my backpack? Travel Theme: Clean

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This is as Clean as it gets!!

At the Beach!underwater leg